Yesterday while reading the epilogue of the book, written by Douglas Blackmon, Slavery By Another Name: The Re-Enslavement of African Americans From The Civil War to World
War II, I read this fascinating bit of corporate history from one of the corporate giants of America, Coke Cola Inc. It tied that Coke Cola directly to the re-enslavement of African Americans into forced
involuntary servitude in the early twentieth century. It put an entirely new meaning to that phrase " Have A Coke And A Smile" as it relates to Americans of African Descent. In addition to Coke Cola Inc., Americans of African Descent also seem
to have a definite case of economic reparations against Southern Company, one of the largest power companies in the United States along with the major banking company Suntrust Bank. All of these cases tie directly to an icon of the business community of Atlanta, Georgia in the late 19th and 20th Century Joel Hurt. I will get back to
Mr. Hurt's role in the deprivation of Americans of African Descent later.
What fascinating me this afternoon was reading today's USA Today article
about the legal pursuit that Tamara Lanier has undertaken against Harvard University for profiting off the slave photos ( daguerreotypes)of an African man named Renty and his daughter Delia taken in 1850 in a South Carolina studio by Professor
Louis Agassiz, a Swiss-born Harvard biologist. Tamara Lanier is not only demanding that Harvard return these daguerreotypes but is also pursuing economic reparations from Harvard University for the damage done by the representation historically to
her enslaved ancestors.
If Tamara Lanier can pursuit a legitimate case of damage done to her ancestors by Harvard University. Why can't Americans of African Descent pursuit a similar action of reparations against the giant conglomerate Coke Cola, whose 2018 profits
exceeded 35.41 billion dollars? In the beginning history of Coke Cola resides one Joel Hurt who owned coal mines in Georgia that inflicted pain, horrendous working conditions and even death to African American forced labor to work in the coal mines and
work camps. Let's read what was written in the epilogue about Joel Hurt and his tie to Coke Cola:
“Joel Hurt, who believed the slaves in his coal mines could never be whipped too much, was also chairman of Atlanta's Trust Company
Bank. In 1893, Hurt installed as head of his streetcar company his younger brother-in-law Ernest Woodruff. Leveraging his interests in real estate and slave mines, Hurt and his enterprises became Atlanta's most energetic deal makers and buyout artists. Beginning
with a sale in 1902, the streetcar company evolved over time into Georgia Power Company—a flagship of Southern Company, one of the largest electric utilities in the United States today. In 1919, after succeeding Hurt as chairman of Trust Company, Woodruff
engineered the purchase of Coca-Cola for $25 million and the current incarnation of that company. Suntrust Bank, the modern version of Trust Company, remains one of the largest holders of stock in Coca-Cola. Woodruff's son, Robert Woodruff, was named the president
of Coke in 1923, and ran the company until 1954, becoming the era's most influential business figure in the South. He died in 1985.”
The United States and its corporate entities have deliberately oppressed Americans of African Descent for centuries. This oppression we now know didn't end with the supposed
end of slavery in 1865. It continued into more than 60 plus years of the 20th century. So the case for congressional hearings detailing the degree of harm handed out along with the amount due to make our black communities somewhat whole must be a significant
factor in the upcoming presidential election. It also must be a factor in each and every congressional election that our community has the ability to sway the course of the eventual primary and general election victory. This is why each and every black community
must reach of sufficient level of universal enriched literacy. For the strategic comprehending reader has the ability to flesh out the truths that are at our fingertips resource wise. Otherwise, the ignorance of our black history and the oppression we faced
will continue to be covered up due to our inability to access that history collectively.